What Is PPV Marketing?
PPV marketing, or pay-per-view marketing, is an efficient, effective low-cost advertising method that remains one of the most appealing forms of advertising in an internet-based marketing environment. This type of marketing employs a variety of different advertisements that are designed to drive web traffic back to a particular web site. The company or individual paying for the advertisements only pays for each view from individual users.
Many entrepreneurs and companies prefer pay-per-view marketing over other forms of advertisement because it is extremely cost-efficient, commonly generating over thousands of views to a particular web site for pennies on the dollar. This type of marketing works through certain software programs that are commonly known as adware. Many individuals and companies also prefer PPV marketing because it is generally less prone to different types of advertising fraud than many other forms of internet advertising.